When Robel was founded more than 40 years ago in the city of Mirassol, the focus of activities was the manufacturing of coffee tables.
As the company grew and expanded its activities, we amplifield our product mix and started to offer complete options for decorating the bedroom: beds, headboards, closets, chest of drawers, and nightstands. In addition, of course, to our modular furniture line.
In 2008 we moved our company’s headquarters to São José do Rio Preto – SP, in a 20,000m2 industrial park equipped with modern, high-tech machinery.
Beside that, Robel also has a 5,000m2 distribution center with vertically palletized stock, which allows the storage of finished furniture and ensures more efficient product delivery.
The experience acquired in the furniture sector allowed us to expand our area of action and currently, besides serving the national territory, we also export our furniture to other continents.
Our goal is to continue on a growth path, investing in our collaborators and satisfying our clients even more.
Produce furniture with quality and innovation, guaranteeing the satisfaction of our clients, collaborators, and partners, while respecting the environment.
To be an efficient and profitable company in furniture production, strengthening the Robel brand as a model of organization and respect for the human being.
Respect for the human being, pride in the Robel brand, transparency in management, ethics in relationships and work, personal and professional development.